Developing a winning strategy and campaign

  • 1 day
  • Campaigning and lobbying
  • Planning and strategy
Campaigning is about improving the world around you. Combining passion and energy with strategic thinking and focus, you can create effective campaigns that make great strides towards achieving your charitable aims. This one-day course aims to introduce key strategy decisions that are essential for planning successful campaigns. Whether you're new to campaigning or would like to refresh your strategic approach, this one-day course will help you to create campaigns that effectively align with your charitable aims and objectives.
We have a proven track record as a campaigning organisation that seeks to influence Whitehall and Westminster. We use our expertise to inform and develop our training, to make sure that it remains up-to-date and addresses your needs.


By the end of the day you will be able to:
  • identify the key elements of developing a campaigning strategy
  • demonstrate how change happens by linking planning theory to practical campaign planning
  • develop a campaign strategy and identify desired impacts and outcomes
  • develop ideas about how to improve your campaign strategies (existing or new).

Who should attend?

The course is aimed at those who have responsibility for developing campaign strategies and plans within their organisation. Whether you're new to campaigning or looking to refresh your thinking and create a bigger impact, this course will help you combine your passion with strategic thinking to plan and deliver more successful campaigns.

Who runs it?

Brian Lamb is the Independent Campaigns and Policy Consultant and Chair of the NCVO Advisory Group on Campaigning. He is the author of the Good Guide to Campaigning and Influencing.


The training will run from 09.30 until 16.30.

Would you like to run this training for your organisation?

All of our training courses can be delivered at your premises at a time and date that suits you. We can work with you to tailor our courses to match your needs. Often if you have four or more learners, in house training may be more cost effective. 
For more information please complete our online contact form.

Contact us 

Email or phone (020 7520 2587) the training team with any questions or queries you may have on our training courses.


Our pricing structure is based on your organisation’s gross annual income. NCVO members also receive a 30% discount off training prices. Organisations with a gross annual income of less than £30k can join NCVO for free and will then qualify for the discount.

Below £5 million £5 million or above
NCVO member £200.00 £355.00
Non-NCVO member £285.00 £507.00