Introduction to public affairs

  • 1 day
  • Campaigning and lobbying
  • Communications
Effective public affairs activity can ensure your policy recommendations are heard by those with the power to make a difference. Many charities will need to ensure their public affairs activity is well-targeted and effective. This course provides an introduction to the basics of public affairs, ensuring that your lobbying campaigns are strategic and able to draw on a range of tools and tactics to effectively influence ministers, parliamentarians, civil servants and others.
 This course draws on NCVO's experience of working with a range of stakeholders and influencing government. The course will explain:

·         How to use a range of public affairs tools to effectively influence policy-makers
·         How to ensure you use the right tactics  
·         How to engage with a range of stakeholders in a way which strengthens your public affairs work


By the end of the course you will have:

  • understood some of the key aspects of public affairs activity
  • understood the basics of developing an influencing strategy
  • received tips on how to identify and map key stakeholders
  • understood how to influence a range of stakeholders
  • discussed some of the key principles of lobbying and how to put these into practice.

Who should attend?

Those in the voluntary sector who are looking to influence policy through public affairs work. You may be new to public affairs, looking to make sure your approach to public affairs is more strategic, or refreshing the range of tools you use in your public affairs work.

Who runs it

Chris Walker is public affairs manager at NCVO. He worked in parliament in a number of roles for six years, and has an in-depth knowledge of how to use different parliamentary processes to influence Westminster. Before joining NCVO, he worked in public affairs and policy roles for the Federation of Small Businesses, working on a number of major policy wins.


The training will run from 09.30 until 16.30.

Would you like to run this training for your organisation?

All of our training courses can be delivered at your premises at a time and date that suits you. We can work with you to tailor our courses to match your needs. Often if you have four or more learners, in house training may be more cost effective. 
For more information please complete our online contact form.

Contact us 

Email or phone (020 7520 2587) the training team with any questions or queries you may have on our training courses.


Our pricing structure is based on your organisation’s gross annual income. NCVO members also receive a 30% discount off training prices. Organisations with a gross annual income of less than £30k can join NCVO for free and will then qualify for the discount.

Below £5 million £5 million or above
NCVO member £204.00 £362.00
Non-NCVO member £291.00 £517.00