ONLINE TRAINING: Funding strategy and diversification in the current climate

  • 1 day
  • Funding and income
  • Planning and strategy
  • Online
This online course will help you understand and analyse the current funding situation of your organisation and teach you how to plan for the future. We’ll use key strategic tools, a funding strategy template (that you’ll adapt and tailor) and help you consider various sources of funding that are most suitable for your organisation including looking at diversification.
We’ve redesigned this face-to-face training specifically for online delivery, to ensure your learning needs are met though interactive, live sessions with knowledgeable trainers. 


By the end of the day you will:

  • feel confident analysing your funding portfolio
  • fully grasp the income spectrum
  • have identified which sources of funding are most suitable for your organisation
  • have considered where you could diversify and how you could approach it
  • have a clear understanding of the key components of a funding strategy.


This course is aimed at people responsible for funding in small and medium-sized charities. It is best suited to those who have responsibility for developing a funding strategy and those seeking to diversify their income.

It is useful if  you already have an understanding of the key principles of fundraising and we recommend you do the key principles of fundraising in the voluntary sector course first. 

This was an incredibly useful training session, it has given us a framework and some tools to start tackling our funding strategy without fear! Peterborough Rape Crisis


Beth Crackles is a consultant at NCVO. She has held positions with Toynbee Hall, Friends of the Earth and RNIB and provided consultancy support to arts, health and social organisations. Beth has also been a trustee of the ESOL charity EfA.

Having managed fundraising teams, restricted, unrestricted and capital appeals, Beth is well placed to support organisations looking to diversify their income. As a consultant, she supports organisations to develop their organisational and funding strategies, including developing new income streams.  Beth holds an MSc (Distinction) in Voluntary Sector Management, the IoF’s Certificate in Fundraising and the CIM’s Diploma in Communications, Advertising and Marketing.


This training will take place on Zoom. We will send out the Zoom link with the joining instructions before the session. 

The training will run from 10.00 until 15.00 with short breaks and a longer lunch break.


All of our training courses can be delivered online at a time and date that suits you. We can work with you to tailor our courses to match your needs. For more information please complete our online contact form.


Email the training team or call 020 7520 2587 with any questions or queries you may have on our training courses.


Our pricing structure is based on your organisation’s gross annual income. NCVO members also receive a 30% discount off training prices. Organisations with a gross annual income of less than £30,000 can join NCVO for free and will then qualify for the discount.

Please make sure you select the correct pricing band. If this is incorrect when we cross-reference against our records, it will slow down the booking process. 


NCVO Member - under £50,000 £46.00
Non NCVO member - under £50,000 £65.00
NCVO Member - £50,000 -£100,000 £72.00
Non NCVO Member - £50,000 -£100,000 £104.00
NCVO member -£100,000 - £1m £115.00
Non NCVO member -£100,000 - £1m £165.00
NCVO member - £1m - £5m £182.00
Non NCVO member - £1m - £5m £262.00
NCVO member - over £5m £290.00
Non NCVO member - over £5m £414.00